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Picture this: It’s the mid-2000s, you throw on a pair of low-rise jeans, maybe even a trucker hat, and just before you leave the house, you grab your motorola razr – life is good.

Throughout tech history, there have been few other devices as iconic as the motorola razr.
Its ultra-sleek form and satisfying flip-to-close design made it the envy of all other phones during the time of its inception.

Motorola wanted to reconnect with a young audience and activate around The Met Gala!
In this social campaign, I identified talent that were known for their unique style and had them create both TikToks and Instagram Reels showing them not only using the Razr but having fun with it as they flipped the phone shut and transitioned into their Met Gala inspired outfits!